Deals and promotions in e-commerce refer to marketing strategies and tactics designed to attract customers and boost sales by offering special incentives or discounts. These can take various forms and are used to encourage purchases, promote specific products, or drive customer engagement.
Fixed-amount or percentage-based reductions in price.
Offers a second item for free or at a reduced price.
.
Limited-time offers with significant discounts.
.
Discounted prices to clear out old inventory.
.
.
Reduced prices for purchasing multiple units of a product..
Deals are often used to clear inventory, attract new customers, or encourage bulk purchases.
Vouchers that provide a discount when redeemed.
Rewards for repeat purchases or accumulating points.
.
Promotions valid for a short duration to create urgency.
.
A bonus item or gift for purchasing a specific product.
.
.
Offers tied to specific holidays or events.
Promotions aim to engage customers, drive traffic, and increase sales during specific periods or in response to marketing campaigns.
Attract new customers and encourage existing ones to buy more.
Move slow-moving or seasonal products.
Limited-time offers can create a sense of urgency and encourage impulse buying.
Loyalty programs and special promotions can foster repeat business.
Promotions can create excitement around a brand or product.
